Nicolas Gutron

As a digital communications professional with over 10 years of experience, I am striving to elaborate and drive a digital channel & content strategy that enables the company’s business blueprint.

A positive mind-set and outstanding sense of rigour and measurement help me turn such strategy into well managed projects and campaigns, leveraging adequate content creation with optimum outreach to generate qualified leads or/and brand awareness.

At GE Renewable Energy, after having ensured a smooth transition of our digital communication tools, assets & channels within the frame of the GE-Alstom integration, I have worked with various teams around the world to deliver a consolidated & consistent website in line with the combined offering, increase social media presence and evolve a more user-friendly Intranet thus improving both digital customer & employee engagement.

At Alstom Renewable Power, in partnership with the marketing-communication team, we defined the digital communication strategy of Alstom Renewable Power, then successfully executed it. Amongst other things, I have brought social media to a mature communication channel leveraging brand awareness by crafting adequate marketing content, learning from the metrics and pivoting our content strategy accordingly. I have developed a set of immersive mobile apps that helped position Alstom as a strong innovative organization. I have also created and implemented the audiovisual strategy, including planning and processes to ensure production of high quality assets.

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